NY Times: people "More willing to pay for digital conte

Micropayments, Macropayments, Subscriptions, etc.

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Tim Mallos
Understands reinventing
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NY Times: people "More willing to pay for digital conte

Post by Tim Mallos »

Just a tid bit. Things take time.

SURVEY SHOWS NEW WILLINGNESS TO PAY FOR DIGITAL CONTENT
Results of a survey by the Online Publishers Association show consumers
are increasingly willing to pay for online content, though advertising
remains the primary source of revenue for commercial Web sites. The
survey examined data for online spending habits of more than one
million consumers, showing that many more users paid for digital
content than in previous years. Business and financial news sites saw
large increases in paying customers. Sports-oriented Web sites also had
increases in subscription. Many general news sites such as ABC.com and
CNN have already or will soon charge for portions of their content,
especially features such as streaming video. However, of the 1,700
sites included in the survey, the subscription revenues for the top 50
sites represent 85 percent of the total revenue for all sites, showing
that for most sites subscriptions still only generate small amounts of
income.
New York Times, 1 August 2002
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