Facebook and Netflix helped UK TV ad spending hit a record
The record spend marked the sixth consecutive year of growth. Tech giants like Facebook and Netflix, which spend more than half of their marketing budget on TV, are responsible for the trend, according Thinkbox, a marketing body that uses Nielsen data.
Revenues from advertising rose 7.4 per cent to 5.27 billion last year, Thinkbox said.
Online businesses are behind the record rise, according to the data. Now the second biggest category of advertisers on television, they have invested over 500 million in TV in 2015, an increase of 14 per cent on 2014.
Thinkbox 2017 Nike Air Max said that some companies were spending over 60 per cent of their marketing budgets on TV Nike Air Max 2017 Black advertising.
Facebook invested the most in advertising of any TV advertiser at 10.8 Nike Air Max 2017 Black million, Thinkbox said. Nike Air Max 2017 This included877 new brands which went on TV for the first time or returned to television after a five years absence, the study said.
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