
I work for a big big media company and just had a call from these guys, trying to get us on board: http://www.privision.de
Sorry, it's all in German, but the jist is this: Users pay for online content through their phone/web access bill. They have to download this little app which monitors which sites they're visiting. If the app detects a participating site, the clock starts ticking, and the relevant amount of money is then added to their phone bill. The reverse is also possible, i.e. dial-up users can have their costs reimbursed by a participating site.
The company's CEO, a Herr Schneider, told me that they've patented the system globally, but that for the time being the only telecoms company they've struck a deal with is Deutsche Telekom.
I think this idea is perfect for online comics, especially in view of Scott's latest ICST.
Again, apologies if this has already been discussed.